Our Flower Journal
How to Photograph Your Flowers Properly (For the Ones Worth Sharing)
A beautiful bouquet deserves a beautiful photograph. Here's exactly how to shoot flowers properly on your phone, using natural light, thoughtful styling and the small tricks a florist uses to make every bouquet look editorial.
The Etiquette of Sending Flowers: A Modern Guide
Not sure if flowers are appropriate for the moment? Wondering if it's weird to send them to a colleague, an ex or a friend of a friend? Here's the honest modern guide to flower etiquette, from a florist who has sent thousands of bouquets.
Flowers for Yourself: Why More People Are Buying Their Own Bouquets
Buying flowers for yourself has quietly become one of the most joyful acts of self-care there is. Here's why more people are doing it, and why waiting for someone else to send flowers might be the last luxury worth giving up.
Are Flowers Actually a Sustainable Gift? A Florist's Honest Answer
Are cut flowers really bad for the environment? Are they sustainable? Are they ethical? Here's the honest answer from a florist who thinks about this more than most.