Our Flower Journal
The Etiquette of Sending Flowers: A Modern Guide
Not sure if flowers are appropriate for the moment? Wondering if it's weird to send them to a colleague, an ex or a friend of a friend? Here's the honest modern guide to flower etiquette, from a florist who has sent thousands of bouquets.
Flowers for Yourself: Why More People Are Buying Their Own Bouquets
Buying flowers for yourself has quietly become one of the most joyful acts of self-care there is. Here's why more people are doing it, and why waiting for someone else to send flowers might be the last luxury worth giving up.
Are Flowers Actually a Sustainable Gift? A Florist's Honest Answer
Are cut flowers really bad for the environment? Are they sustainable? Are they ethical? Here's the honest answer from a florist who thinks about this more than most.
What to Write on a Flower Card: A Modern Guide for Every Occasion
Freezing at the gift card box? Here's the honest guide to what to write on a flower card, for every occasion, every relationship and every reason to send a bouquet. Including what to write when you don't want to sign it.