Our Flower Journal
How to Make Cut Flowers Last Longer: A Florist's Guide
Want your bouquet to last two weeks instead of five days? Here are the exact tricks a florist uses to make cut flowers go the distance — from the moment they arrive at your door.
A Year of Flowers: The Month-by-Month Guide to Flower Gifting in the UK
From Valentine's roses to Christmas arrangements, here's your complete month-by-month guide to the key flower-gifting moments of the year — so you never forget a date or leave it too late again.
Anniversary Flowers: A Modern Guide to Sending Something That Means Something
From your first anniversary to your fiftieth, here's how to choose anniversary flowers that genuinely say what you feel — including the meanings, the colours, and the bouquets that never miss.
How Much Should You Spend on a Bouquet? A Florist's Honest Guide
£20 or £200? We get asked all the time what's reasonable to spend on flowers. Here's an honest, no-nonsense guide to bouquet pricing in the UK and what you're actually paying for.